Hella Reasons to Smile
Hella Reasons to Smile is about smiles. About happiness. About humanity. Hella Reasons to Smile began as a deeply personal photography project during the COVID-19 pandemic, titled "A Reason to Smile." In a time of uncertainty and isolation, Royce set out to capture the resilience of joy—photographing people smiling through their masks and sharing their reasons for holding onto positivity.
The project became a testament to the power of human connection, proving that even in difficult times, a smile could be a source of strength, presence, and hope.
And what started as a couple flyers to promote a solo exhibition turned into the development of a full fledged brand identity: one that felt communicates joy in a Harlem specific way.
Visit the Hella Reasons to Smile website here.
Check out Hella Reasons to Smile on Instagram.