EA Sports FIFA x FC Harlem
Established in 1991, FC Harlem‘s vision is to develop professional footballers from underrepresented youth of the inner cities in the US. In February 2021 Harlem, NY made its historic debut in EA Sports’ FIFA franchise through the community’s youth soccer club, FC Harlem. The Collaboration launched uniforms and collectible apparel for online play and in the Volta game mode. “Harlem is in the Game”.
Teasers
We started by dropping a series of teasers leading up to the initial announcement. The idea was to record videos of iconic Harlem sights, and use sounds and locations and to pair them with FIFA audio. Graphics and in-game audio edited using Premiere.
Promo Content
After a successful launch, the next lift became developing content that would continue to highlight FC Harlem’s iconic moment. Graphics, editing, and gameplay by me. Photography by Royce.
Social Channels
For both EA and FC Harlem’s social channels I put together a series of graphics highlighting FC Harlem’s mission, players, merchandise and recent addition to the game.